why this section is sparse
Coaches across the industry pad these pages with invented quotes. We're rebuilding ours the slow way — only athletes who give written consent, with a public race-result link and (where shared) a Strava profile.
now coaching · boston & worldwide
Engineered for the start line.
Coached for the finish.
Personalised triathlon, running, and cycling coaching from a 12-time Boston Marathon qualifier and IRONMAN 70.3 champion. Built for athletes who refuse to leave time on the course.
performance.os — intelligence
load · tss
88.4
+12% vs baseline
vo2 max
64.2
trending up · 6 wks
readiness
Peak
3 / 4 systems green
18+
Race wins
12×
Boston qualifier
L2
TrainingPeaks certified
USAT
Certified coach
2015
Coaching since
As featured in / Coaching with
TrainingPeaksUSA TriathlonUSA CyclingIRONMANBoston Athletic Assoc.Slowtwitch
You don't need more volume.
You need a coach who reads
your data and your life.
01
Generic plans break when life gets real. Travel, kids, late meetings, a tweaked Achilles.
02
Volume without specificity wastes years. Most age-groupers train themselves into plateaus.
03
World-class racing is the product of small, compounding decisions. That is what coaching is.
choose your path
Four ways to work together.
From self-serve plans to fully bespoke 1:1 — every option is built for athletes who measure their training in outcomes, not hours.
3 spots open for the 2026 Ironman build · apply by 30 June Cancel anytime · 14-day satisfaction window
AI Coach
$29 / mo
30-day free trial
Self-coached athletes who want a smart plan that adapts week to week.
- Unlimited AI-generated plans
- Multisport-aware programming
- Cancel anytime — no card hassle
Training Plans
From $79
One-time · 11 plans
Athletes with a clear race date and the discipline to self-execute.
- 8 to 24 week structured plans
- Delivered via TrainingPeaks
- Or included in AI Coach $29/mo
featured
Phoenix 1:1
$350 / mo
Best value · application required
Athletes targeting a podium, a PR, or their first long-course finish.
- Fully customised weekly programming
- Voxer + WhatsApp coach access
- Monthly strategy call + race plan
ThunderBird Elite
$750 / mo
by application
Aspiring or competing professionals at the world championship level.
- Direct access to Breno
- Race-week strategy + on-site support
- Performance testing protocols
Compare
Pick the level of support
that matches your goal.
| Self-coached | Training Plan | 1:1 CoachingMost effective | |
|---|---|---|---|
| Custom training plan | — | Templated | |
| TrainingPeaks delivery | — | ||
| Weekly plan adjustments | — | — | |
| Direct coach messaging | — | — | |
| Race strategy + pacing call | — | — | |
| Video form review | — | — | |
| Nutrition + fuelling plan | — | PDF guide | |
| Price | Free | From $149 | $250 – $750 / mo |
| Try AI Coach → | Browse plans → | Apply now → |
methodology
The CORE
Method.
Every athlete I coach is built on four pillars. Drop one and the structure fails. Reinforce all four and your floor becomes your ceiling.
See the full methodology →C
Consistency
Training that survives real life — not the perfect week.
O
Optimisation
Data-led intensity in every session. No junk miles.
R
Resilience
Strength, mobility, and fuelling that prevents the breakdown.
E
Execution
Race plans built backwards from the finish line.
proof
Verified case studies,
landing through 2026.
what counts as a case study
- · Full name + city
- · Race result on BAA / IRONMAN.com / RunSignUp
- · Coaching window (start → finish)
- · Quote in the athlete's own words
Free scorecard
Are you race-ready? Find out in 90 seconds.
A 12-question scorecard that benchmarks your training against athletes who finished — and athletes who podiumed.
The coach
Built by an athlete
for athletes.
Ten years on the road, the bike, and in the pool. Hundreds of athletes guided from first finish line to Kona slot. Every plan engineered around your physiology, your schedule, and your goals.
- USAT Certified Triathlon Coach
- TrainingPeaks Level 2 Coach
- 12× Boston Marathon Qualifier · IRONMAN 70.3 Champion
- Trilingual: English · Português · Español
Head Coach
Breno Melo
Boston, MA · Coaching worldwide
Your next PR starts
with a conversation.
Free 20-minute discovery call. No commitment, no sales pitch — an honest read on whether 1:1 coaching or a training plan fits your goal.