Kú Cycle, a Dutch company co-founded by a Formula 1 engineer and an entrepreneur, specializes in designing triathlon bikes that perfectly fit each rider using advanced F1 technology. They prioritize customization and aerodynamics in their made-to-order models, integrating a pre-purchase fitting service to ensure optimal performance.

Wahoo Fitness is dedicated to delivering an innovative and connected fitness experience through high-quality products designed for cyclists and athletes. They are known for their state-of-the-art indoor bike trainers and comprehensive cycling products that ensure accurate performance tracking and a realistic riding experience, enhancing both fitness and enjoyment. Wahoo Fitness embraces the latest technology, like their KICKR series of bike trainers which provide quiet, stable, and realistic indoor cycling sessions.

Velo Vetta specializes in creating the world's fastest and most aerodynamic cycling shoes, designed with precision using computational fluid dynamics (CFD) and wind tunnel testing. Their flagship product, the Monarch, is meticulously crafted in Italy, aiming to enhance road racing and triathlon performance. Founded by Ed O'Malley, Velo Vetta is dedicated to innovation, quality, and the perfect fit, ensuring each shoe offers unparalleled power transfer and aerodynamic advantage.

Neversecond, established in 2019 by a group of competitive endurance athletes, is dedicated to offering high-performance nutrition to everyday athletes, akin to the products used by world champions and Olympians. They emphasize a scientific foundation for their product development, ensuring that only ingredients validated by research studies are used. Their commitment to purity is underpinned by rigorous testing of their products for effectiveness and safety, ensuring they are free from banned substances.